Sales funnel, key in digital marketing

The sales funnel is a marketing strategy that is transferred to digital marketing because it is much easier to recognize users and follow them up to make the sale.

Let’s see: What are sales funnels for? To channel liquids in an organized and measured way.

In the same way, a digital marketing funnel serves to channel customers.

The objective of a sales funnel is to detect the user base at different purchase levels and provide them with the information or attention that is appropriate to what they are looking for, in order to move it to the next level and make the purchase … and even go further: build loyalty and make them an ambassador for your brand, product or service.

Stages of the sales funnel

Many people enter the widest part of the funnel. Not all of these people will be your customers. At first, you are interested in branding, generating traffic, that they come and know your brand, product or service.

You will see that it does not matter if you offer tangibles or intangibles, the process is similar: Initially many interested people, and little by little they are decanting and filtering. 

Finally, in comparison, there will be few who make the purchase, but they will be quality leads that if they are served well will not only make a conversion, but will make buybacks and recommend you.

On the contrary, if you neglect your clients, they can become a nuisance. That is why it is important to know the limits in the capacity of attention, stock and terms of service. Remember that you always offer experiences, even when selling tangible goods.

The sales funnel and digital marketing, step by step


At this stage, you cast the hook, someone will fall. Obviously, you do not throw it into a wide universe, you have predefined your target audience, your user persona and your buyer persona.

However, you are in the exploratory stage, as are the potential leads who are getting to know your brand, product or service. Your ideal client is just exploring and considering different options. It does not do a strict search, but an exploration.

The digital marketing strategy includes a mix of SEO and SEM (Google Ads, Facebook Ads and Instagram Ads) with the aim of attracting the attention of prospects, branding and generating traffic to your website, blog and e-commerce.


Once you have brought users to your website, blog or e-commerce, you have to do the next step: Refine your audience.

At this point, the users who are most related to what you offer will stay on the website and continue to explore, interact with your posts and learn about what you offer.

That is why it is important to continue capturing data, putting together a customers’ empathy map and returning that information transformed into products and services that you offer, adapted to their tastes and needs.


You are one step away from completing the conversion / sale! At this level, you awaken the desire, feed the need, remind or suggest that what you offer is what you seek.

Take advantage of tools like the Facebook pixel to capture data and segment more specifically. Do remarketing, retargeting and e-mail marketing to those who have given you their data, visited your virtual store or e-commerce or carried out searches associated with what you offer.

Do not lower your guard, you are just one step away from finalizing the sale.


Far fewer people have reached this point than in the first step, but they are quality prospects, real stakeholders.

Your possible customer just need a push, a call to action, an invitation, an attraction to finalize the purchase. You have to give it differentiating elements, added value, momentum and reasons to close the cycle.

Phase 2: The cycle does not end with the sale

Once you have completed the sale through the action, what is known as post-sale remains, which is the customer / user service cycle, regardless of whether they contact you or not.

After-sales involves customer service and experience, which in turn means four types of customers:

Punctual customer

This is the customer who is only going to make a specific purchase. This customer must be worked through remarketing to invite him to make a second purchase through complementary products and cross-selling. A good way to capture it is by applying remarketing and email marketing campaigns.

Recurring customer

The recurring customer is one that has been captured through remarketing and email marketing campaigns. This customer seeks to complement a purchase that he has already made, usually because a promotion has been suggested.

Keep in mind that the loyal customer is not only looking for you by the nature of what you offer, but by the experience itself, the promotions or that your offer goes to a very specific niche in the market.

Evangelizing customer

This client is the best because he/she has fallen in love with your brand, product or service and not only does he buy from you frequently, but he has you on his top of mind and recommends you.

You must take great care of the evangelizing client and create marketing strategies that allow them to feel special, create a bond and give them rewards.

Developing a digital marketing strategy that allows not only to generate sales but also to maintain a constant flow of loyal customers and evangelists is essential. Keep in mind that capturing a new customer is much more expensive than keeping one.

Best of all, everything can be measured in digital marketing and actions can be improved in real time!

Let us be your ally in the design and execution of effective digital marketing strategies! Contact us and grow your business.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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