What is Amount Spent on Facebook?

Amount Spent is the estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule.
Amount spent lets you see how much you’ve spent against your maximum budget during the time period you’re looking at. It may include amounts already invoiced as well as billable amounts that haven’t been invoiced yet.
This metric is used as the numerator for calculating all cost per action or cost per result metrics. If your ads are currently running, these numbers may be an estimate, since it can take up to 48 hours for ad results to be processed.
An account spending limit is a lifetime limit on the amount of money your ad account can spend across all ad campaigns from the time the limit is set.
Setting an account spending limit helps you control your costs and avoid spending more money on adverts than you want to. You can achieve the best results for your company by choosing an account limit that reflects your overall advertising budget.

How much should I spend on Facebook ads in 2023?

The appropriate starting budget for Facebook ads is determined by the average cost-per-purchase of your products, your risk tolerance, and your total advertising budget.

Let’s break it down into three different levels to answer this question.

Why is Facebook ad frequency important?

I would suggest that certain individuals shouldn’t worry about the frequency of Facebook ads, but only if they are aware of the circumstances in which they shouldn’t.

Level 1

If you’re searching for the absolute bare lowest amount you should spend on Facebook ads, even $1 per day can make a significant effect.
So far, the average cost per thousand impressions CPM in December of 2022: $14.17.  So, if you merely pay $1 per day on Facebook ads, your ads might be seen 25,759 times in a year. That implies you can obtain 25k impressions from folks who would not have seen your ad otherwise for just $1 per day.

Level 2

Above and beyond spending $1 every day, the next stage is to spend enough to take advantage of Facebook’s strong algorithm. According to Facebook, an ad set requires 50 conversions every week in order to exit the learning phase and feed Facebook’s algorithm with data in order to locate additional users like them who are most likely to achieve your goal. This is the stage at which you can truly benefit from Facebook ads.
So, how much money should you spend on Facebook ads in order to obtain 50 conversions? Fortunately, “conversions” do not have to imply purchases. You can configure your campaign to optimize for add-to-carts or even link clicks. By moving up the funnel (for example, from purchases to add-to-carts), you can reduce the minimum amount you need to spend to benefit from Facebook’s algorithm. This is the second level.
To determine how much you should spend on Facebook advertisements for add-to-carts, multiply your current average cost-per-add-to-cart by 50 to determine your weekly budget.
So, if your typical cost-per-add-to-cart is $2.50, your weekly Facebook ad budget should be $125, or approximately $540 each month.

Level 3

The disadvantage of level two and optimizing for add-to-carts is that it optimizes for add-to-carts rather than purchases. While adding things to a basket is a required step before purchasing, users who add-to-cart but do not purchase are possible.
Level three requires you to spend enough money on Facebook ads to make 50 purchases every week. So, if your average cost-per-purchase is $11, you should set aside $550 each week, or approximately $2,360 per month, for Facebook ads.

Level 4

After successfully spending the expenditures required for level three (or even level two), you should now concentrate your efforts on enhancing your ad creatives and audiences in order to attain a lower cost-per-purchase. (This is what we call “Optimizing” your campaign).
In level four, the goal is to reach a low enough cost-per-purchase to be profitable while spending enough to achieve at least 50 conversions per week. If you’re spending profitably, you should spend as much as you can while still remaining profitable.

Make the most of your Facebook advertising budget.

Constantly optimizing your campaigns is an important component of getting the most out of low-budget advertising. The most effective approach to accomplish this is to cut spending on underperforming ads while constantly testing new ad creatives and boosting spending on high-performing ad sets. This is what we specialize at IDX.Marketing, we are determined to utilize all the available tools and experience to maximize every dollar spent.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.