To carry out a good implementation of an online or internet marketing strategy, you must consider some elements that are essential to ensure the successful development of a successful campaign:
The tools of Digital Marketing
Digital marketing puts at our disposal a series of tools of great diversity from which they can be made from small actions at virtually zero cost to complex strategies (and obviously more expensive) in which you can combine many techniques and resources. These are the main ones:
Web or blog:
Without a doubt, a website or a blog are two of the main tools from which to centralize a digital marketing campaign or inbound marketing (digital strategy to attract users and convert them into customers through the generation of valuable content and not intrusive). However, the use of a web or blog as the central axis does not imply exclusivity, but rather the opposite. It is possible to use, in a complementary or parallel way, other digital actions to give greater visibility to the campaigns: social networks, video platforms, forums, etc.
Once you are clear if you want to have a website, a blog or both, keep in mind that you must make other decisions. For example, what domain will you use, where will you host your page, how will the architecture of the site be, what content will it have, how will you create it, what techniques will you use to get users to reach your page…
Search engines, such as Google, Yahoo or Bing, are tools that allow Internet users to find content related to what they are looking for. To be able to successfully position a page or blog in the top positions of the search engines and get visitors it is essential to perform actions in your online marketing strategy.
It is the most traditional branch of digital marketing. It could be considered the billboard of digital media. These are ads (banners) of different sizes and formats (texts, images, graphics, videos…) that have a space on Internet sites in an attractive and striking way.
It is the heir of the classic mail, possibly the most veteran but still effective tool for having known how to adapt to changes and its ability to work in combination with other strategies, such as lead tracking and nutrition (lead nurturing). The email marketing can be done on own or third-party databases, from which messages are generated in the form of newsletters, catalogs, courses, etc.
These platforms have continued to grow and gain popularity since the advent of digital marketing. In addition, they have been able to adapt perfectly to the changes and demands of users and consumer habits. Social networks are completely effective for the dissemination of content, as well as for the creation of a brand community, online shopping, crisis management, and customer service. In addition, in many of them (Facebook, Twitter, LinkedIn, Instagram, etc.) there is also the possibility of launching segmented online advertising campaigns, which can be a good complement to any online strategy.