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What is Learning Phase?

The Meta ads delivery system optimizes for your results using machine learning. Every time one of your ads is shown, the delivery system learns more about who to target, when to show the ad, and which placements and creatives to use. The more ads that are shown, the better the delivery system becomes at optimizing ad performance.
The learning phase is the time when the delivery system is still learning about an ad set. During the learning phase, the delivery system is experimenting with different audiences, placements, and other factors to determine the best way to deliver your ad set, so performance has not yet stabilized. When you create a new ad set or make significant changes to an existing ad or ad set, you enter the learning phase.
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Leaving the Learning Phase

When ad sets’ performance stabilizes, they exit the learning phase. Performance typically stabilizes after an ad set receives around 50 optimization events in a 7-day period.
If your ad set does not receive enough optimization events to exit the learning phase (or if the delivery system predicts that it will not receive enough optimization events in the future), the Delivery column displays “Learning Limited.”

Why Is the Learning Phase Important?

Because ad delivery has not yet been optimized during the learning phase, ad sets in the learning phase are less stable and typically have a higher CPA.
A lower proportion of budget spent on learning typically results in a higher proportion of budget spent on stable performance and a lower CPA. Advertisers who spend 20% of their budget on learning (2nd decile) see 17% more conversions and 15% lower CPA than advertisers who spend 80% of their budget on learning (6th decile).
As a result, advertisers should avoid behaviors that prevent ad sets from progressing through the learning phase.

Avoid making frequent changes.

Manual optimizations (edits) are a major cause of ad sets failing to exit the learning phase. Certain campaign, ad set, and ad edits cause the learning phase to be reset. These are the changes that will send an ad set back into the learning phase:

Campaign

  • Budget (depending on magnitude)
  • Bid amount (depending on magnitude)
  • Bid strategy

Ads

  • Any change

Ad sets

  • Targeting
  • Placement
  • Optimization event
  • Adding new creative
  • Bid strategy
  • Bid amount (depending on magnitude)
  • Budget (depending on magnitude)
  • Pausing for over 7 days
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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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