Companies are well aware that they need to be on TikTok and that this presence cannot be
random or improvised, but must be in the hands of well-trained professionals. As you can
imagine, this is a job for community managers (or other variants of the profession).
Community managers are the great experts in managing Internet communities and, in addition
to this basic competence, they have other skills such as the ability to generate good content,
extensive knowledge of digital marketing, advertising, audience, traffic and behavior analysis,
etc.