What to know when looking to hire a TikTok social media manager

TikTok is the fastest growing social network right now and being away from it can cost your business lots of brand awareness. Learn what do TikTok managers ring to the table.
Surely you already know that the sensation of the last two years in social networks is called TikTok. In 2021 it reached one billion users worldwide and is by far the fastest growing network today. This pull of TikTok attracts all kinds of companies, which are looking for people specialized in this platform to defend their content, products, and services on it.
Thus, TikTok is still a network full of young talent and freshness, but it is increasingly a battlefield between companies seeking to reach new audiences on social networks. This battle moves, growing budgets, so companies know that they must have well-trained professionals who master this tool, in addition to other Internet networks.
What should a TikTok expert know? Whether your business hires an external consultant, or you decide to work on this platform yourself, you must take into consideration these elements:

Audiovisual storytelling

You will have no chance of success on TikTok if you do not master audiovisual storytelling. This platform is eminently audiovisual and video is the dominant format. You will need to know editing techniques, as well as the ability to record good quality videos.

The trends and challenges of TikTok

With its massive audience of mostly young people, TikTok is a platform governed by trends. Every week – sometimes every day – new viral challenges spread, changing the type of videos users watch and post. It is important to be aware of these waves of virality to create content that is on-trend and not appear outdated when it comes time to publish new pieces.

Mastering the platform's technical resources

From the audiovisual content, you must have a thorough knowledge of the technical resources that the platform makes available to you. Some are almost infinite, such as the filters that are renewed daily and created by users. Others are less numerous, but complex in their use, such as the recording effects that allow you to perform visual tricks on your videos. All these options must be explored and mastered to make content that fully exploits the possibilities of TikTok.

The TikTok engagement algorithm

While mastering the creation within TikTok, you must understand its algorithm, the calculation that decides what content is seen by each user. The algorithm of this platform differs from that used by other networks and is based on artificial intelligence. The system learns from users and decides what to show them based on what videos they have seen before, what videos they share, the type of accounts they follow, the comments they post or the videos they post on their own profiles. The calculation, very complex, shows a high level of accuracy, because the attractiveness of this platform on its users is enormous.

The TikTok advertising model

Finally, but very important if you want to work professionally with TikTok, you must have a good understanding of the advertising and marketing model of this platform. On the one hand, you must know how you can generate revenue by monetizing your own content. On the other hand, what possibilities exist for your company to advertise on the network. This implies knowing very well your company's target, but also knowing and contacting those influencers that can be useful for your business objectives.
Companies are well aware that they need to be on TikTok and that this presence cannot be random or improvised, but must be in the hands of well-trained professionals. As you can imagine, this is a job for community managers (or other variants of the profession). Community managers are the great experts in managing Internet communities and, in addition to this basic competence, they have other skills such as the ability to generate good content, extensive knowledge of digital marketing, advertising, audience, traffic and behavior analysis, etc.
Thus, managing a company's presence on TikTok, developing a community and a marketing and content strategy around its products and services can be a perfect job for a community manager. Of course: they must know and master the five keys mentioned in this post.

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Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

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