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Why are web design and web development important?

The main thing about a good web design and a good web development is that it improves the user experience (UX) and with it the achievement of sales. Remember that in today’s web dynamics, UX is everything.

UX: Make things easier, always

On the other hand, although UX is a very important factor to take into account, the truth is that good web development and design also offer many other advantages.
Precisely, all the advances or changes that are made in the design and development have to do with achieving usability on the part of the user, apart from a more significant enjoyment.

The experience in a website implies from the web positioning through SEO strategies and the loading speed of the website.

Likewise, it also covers the ease with which things can be discovered, the coherence that the elements find in it and how pleasant the session can be.

Connectivity with social networks is key

A website, blog or e-commerce correctly connected to social networks offers the possibility that all the communication that is broadcast is more efficient and works with mechanics so that a greater volume of the public receives it.
Not only that, it also makes it easier for users to search for certain information faster and easier.

SEO: An important boost in the search engine

To appear at the top of the search results, it is necessary to carry out a constant, consistent and coherent SEO strategy.

In addition, search engines such as Google, Yahoo or Bing reward a properly organized and well-structured space. For this reason, it is important to have a professional web structure that makes it easier for Google spiders to find the pages and offer them to users during searches.

Web security is serious business

It is easier for viruses to enter websites, e-commerce, or blogs created without planning or knowledge of the necessary plugins and codes for their protection, where everything is managed correctly. There are many differences between a properly written code and one that has not been done by professionals.
We must remember that recovering a website is more complicated than taking the appropriate measures from the beginning.

Loading time and site departures

It is estimated that the loading time of a website has to be less than two seconds, since in many cases people will leave.
This is one of the key points in the development that has to work hand in hand with design, since both plugins and unnecessary visual details will reload the site or make it unattractive and the user will leave the session.

What to consider when developing a web design

Loading time and site departures

Color is one of the most important aspects that must be taken into account when designing a website, especially if it is an e-commerce.
Colors that have a certain relationship with the theme of the store or a certain relationship with the products should be used.
For example, if it is a natural products store, using green would be a good option, while red encourages you to click on calls to action (CTA).

Structure of visual elements

Placing the elements well has a great effect on website, blog or e-commerce visitors Product categories, using related product modules, images that attract attention and texts that, in addition to providing relevant information, invite the user to make a purchase have a great impact on the probability of turning a potential customer into a repeat customer.

Bet on usability

Many users enter the website, blog and e-commerce from mobile. Therefore, it is important that it be responsive, that it is prepared to offer a response in the shortest possible time, and that it is easy to use for all types of users, regardless of their knowledge of digital issues.

Web design and its importance in a digital marketing strategy

In any e-commerce or website you must use a call to action, called call-to-action, which is directed to users. These calls to action must be well-placed to be successful, as well as using a good size and timely colors that attract attention.
A website, blog or e-commerce must have several calls to action, starting with the subscription to the newsletter, contact forms and the shopping cart, among others.

Calls to action (CTA)

No matter what you are looking for: visits, subscribers or, directly, sales, the number will always be greater with a website that has been made and designed by professionals.
The reason is, precisely, that it guarantees the effectiveness of all the previous advantages that we have told you about.
As the website is easier to locate, more users will end up on the page you want. Once in it, they can be handled with ease, so they will stay longer. If a page knows how to guide the user through it, it will be easier for them to end up buying something on it.
Therefore, it is possible to optimize the results you are looking for thanks to implementing measures that facilitate, improve and allow navigation. It is an investment that offers an excellent means of communication with users or the interested public.

In conclusion, web design, web development and web maintenance are essential elements in any business, since it is the one in charge of creating the public face of a brand, product or service in an optimal, safe and efficient way.

Dedicate yourself to what you are good at: making your business make money! Let the specialists dedicate themselves to supporting you on digital marketing issues. Our goal is for you to be successful. Contact us!

We can assist you in developing the website you require.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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