Why are web design and web development important?

The main thing about a good web design and a good web development is that it improves the user experience (UX) and with it the achievement of sales. Remember that in today’s web dynamics, UX is everything.

UX: Make things easier, always

On the other hand, although UX is a very important factor to take into account, the truth is that good web development and design also offer many other advantages.

Precisely, all the advances or changes that are made in the design and development have to do with achieving usability on the part of the user, apart from a more significant enjoyment.

The experience in a website implies from the web positioning through SEO strategies and the loading speed of the website.

Likewise, it also covers the ease with which things can be discovered, the coherence that the elements find in it and how pleasant the session can be.

Connectivity with social networks is key

A website, blog or e-commerce correctly connected to social networks offers the possibility that all the communication that is broadcast is more efficient and works with mechanics so that a greater volume of the public receives it.

Not only that, it also makes it easier for users to search for certain information faster and easier.

SEO: An important boost in the search engine

To appear at the top of the search results, it is necessary to carry out a constant, consistent and coherent SEO strategy.

In addition, search engines such as Google, Yahoo or Bing reward a properly organized and well-structured space. For this reason, it is important to have a professional web structure that makes it easier for Google spiders to find the pages and offer them to users during searches.

Web security is serious business

It is easier for viruses to enter websites, e-commerce, or blogs created without planning or knowledge of the necessary plugins and codes for their protection, where everything is managed correctly. There are many differences between a properly written code and one that has not been done by professionals.

We must remember that recovering a website is more complicated than taking the appropriate measures from the beginning.

Loading time and site departures

It is estimated that the loading time of a website has to be less than two seconds, since in many cases people will leave.

 This is one of the key points in the development that has to work hand in hand with design, since both plugins and unnecessary visual details will reload the site or make it unattractive and the user will leave the session.

What to consider when developing a web design


Color is one of the most important aspects that must be taken into account when designing a website, especially if it is an e-commerce.

Colors that have a certain relationship with the theme of the store or a certain relationship with the products should be used.

For example, if it is a natural products store, using green would be a good option, while red encourages you to click on calls to action (CTA).

Structure of visual elements

Placing the elements well has a great effect on website, blog or e-commerce visitors Product categories, using related product modules, images that attract attention and texts that, in addition to providing relevant information, invite the user to make a purchase have a great impact on the probability of turning a potential customer into a repeat customer.

Bet on usability

Many users enter the website, blog and e-commerce from mobile. Therefore, it is important that it be responsive, that it is prepared to offer a response in the shortest possible time, and that it is easy to use for all types of users, regardless of their knowledge of digital issues.

Web design and its importance in a digital marketing strategy

In any e-commerce or website you must use a call to action, called call-to-action, which is directed to users. These calls to action must be well-placed to be successful, as well as using a good size and timely colors that attract attention.

A website, blog or e-commerce must have several calls to action, starting with the subscription to the newsletter, contact forms and the shopping cart, among others.

Calls to action (CTA)

No matter what you are looking for: visits, subscribers or, directly, sales, the number will always be greater with a website that has been made and designed by professionals.

The reason is, precisely, that it guarantees the effectiveness of all the previous advantages that we have told you about.

As the website is easier to locate, more users will end up on the page you want. Once in it, they can be handled with ease, so they will stay longer. If a page knows how to guide the user through it, it will be easier for them to end up buying something on it.

Therefore, it is possible to optimize the results you are looking for thanks to implementing measures that facilitate, improve and allow navigation. It is an investment that offers an excellent means of communication with users or the interested public.

In conclusion, web design, web development and web maintenance are essential elements in any business, since it is the one in charge of creating the public face of a brand, product or service in an optimal, safe and efficient way.

Dedicate yourself to what you are good at: making your business make money! Let the specialists dedicate themselves to supporting you on digital marketing issues. Our goal is for you to be successful. Contact us!