Why does good web design matter?

A good web design is key today because the internet has become the best showcase to show a brand, product or service.

There are more and more users, penetration and reach of the internet. Not only that: the digital transformation of companies has accelerated as a result of the COVID-19 pandemic.

Importance of good web design

Being on the internet is not everything, it is also a determining factor to positively distinguish yourself from competitors, position yourself in the memory of users and achieve transactions. All this is achieved with a good web design, which in turn implies achieving a good user experience (UX) through a good user interface (UI).

As in any showcase for the presentation of products, aesthetics and efficiency play a very important role in achieving the sale. For this reason, an organized, clear and simple design is the best option to achieve the objectives of the brand, product or service.

A good web design depends on good professionals

A website, blog or e-commerce with good visualization, simple, useful and that facilitates the navigation of potential customers, will boost the conversion for sale and the return to the website.

While it is true that web design is a key factor in the impression that is generated on visitors, it is also true that the simple presence of a company or brand on the Internet with an attractive website does not guarantee visits at all.

A good web design allows you to target a specific sector by using codes that are familiar and attractive to them. Success depends largely on a correct study of the needs of the company and the demand of users.

The best thing to do is forget about homemade experiments derived from “do it yourself” and trust online marketing professionals who guarantee the best results through the use of web design strategies, SEM and SEO.

Hiring professional services in web page design ensures the presence of web pages in search engines as well as a good positioning that attracts a multitude of visitors.

Key factors for a good web design

Although we may not realize it, the design of all objects around us has a great influence on us. In fact, design often influences the decisions we make and how we execute certain actions.

What has prompted us to choose a brand, product or service is usually associated with three factors: Functionality, design and price.

When we have a need, we look for the object that solves our problem, then we think about how we want it (the shape or the design) and finally how much we are willing to pay for it.

In this way, if we want to sell a brand, product or service, it is essential to take into account the following: let’s think about whom we want to target and how we can attract them. This product must be conceived and designed for a specific audience and must attract their attention with such force that it does not allow them to notice the neighboring product.

The same thing happens with websites. Let’s take a concrete example: It takes a user approximately 3 seconds to decide whether a website is of interest to her or not (loading time). One of the basic elements for that quick decision depends on a well-analyzed web design.

Web design is not about simply making things “pretty”. Everything has a function and an order. All the elements that make up a good web design follow a strategy designed for the end-user. You have to make the user behave as we want him to do it and satisfy her needs in the fastest, most effective, and efficient way possible.

That is to say, think about a web design based on the user and obtain from him the reaction that interests us, which is the famous “call to action” (CTA).

What does it take to make a good web design?

To make a good web design, you have to clearly define the project strategy, make sketches and then design. Doing a good web design with a well-thought-out, attractive and easy-to-manage structure will increase the chances of turning it into a profitable tool.

First, you have to focus on the target to whom you are going to address: Analyze their needs, their activities, the context in which they are located, the size of the project, as well as the subjective and emotional variables.

All this will help to design a project that has empathy with the user, that fits with their behavior and that meets both the objectives of the brand, product or service, as well as the needs of the user.

The process to take into account for a good web design

Before continuing to talk about web design, it should be differentiated from web development. This factor is not focused on what is visible, but on what is not seen with the naked eye, but that is carried out by the website’s programming and everything that its functions and characteristics encompass.

Web design, on the other hand, can be defined as the visible face of the page. The structure, the image and the form would be the key elements that this factor takes into account.

Additionally, it is key that a good web design reflects and personifies the product, brand or service so that visitors to the website, blog or e-commerce can internalize and position the identity and image of your brand.

The way in which a good web design is executed must be done thinking both about what we want to convey about our brand, product or service and what we want to explain to users.

This means that the main objectives of the design of a website are, broadly speaking, two: a good aesthetic (UI) and an optimal user experience (UX), all with the sole purpose of communicating something to our user and get it to convert to the respective sale or subscription. In general, web design seeks to create a simple and perfectly explained design to cover these two objectives.

Good web design helps your business grow

A good web design makes your website, blog and e-commerce attractive to users and generate sales conversions. For this reason, it is essential to leave this task to specialists.

At IDX.marketing, our goal is to make your business have more and more sales and better position in the public mind. Contact us and let’s talk about how to grow your business!

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We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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