Gain brand visibility with your YouTube advertising strategy
YouTube is one of the largest streaming platforms for user-generated content, meaning it presents a unique opportunity in terms of creating effective ways to interact with users and generate brand visibility.
Whether you are looking to run top-of-funnel, middle-of-funnel, or bottom- of-funnel campaigns, IDX.Marketing can ensure you are running the most optimized ads on YouTube for brand awareness, prospecting, or remarketing strategies.

1 Audience Targeting:

Current targeting options include detailed demographics, unique audience segments (in-market, affinity, custom intent), similar audiences (based off your custom audiences), custom audiences (built from either your existing database or website behavior via the Tag), and remarketing.

2 Optimal Campaigns:

YouTube is a good platform to run Brand Awareness, Lead Generation, Website Traffic, App Install, Product Sales, B2C Conversion, B2B Conversion, SaaS Conversion, and Remarketing campaigns.

3 Budget:

To run effective campaigns, daily spend should, at minimum, range from $25/day to $100/day for each ad (depending on ad format) during the anticipated flight of the campaign.

TESTIMONIALS

HAPPY CLIENTS

Our clients’ testimonials are the best advertisement we have, of which we are proud. We strive to make our clients satisfied with our work.

Join us in this experience, see what we can do for you.
Francisco Nava
Francisco Nava
2022-05-11
Pablo Rendic Olivieri and his professional team of idx.marketing are the best! We are very pleased with our Fish Taco website, but no as our customers that find it beautiful and easy to use it.
Chaela Potente
Chaela Potente
2022-04-29
Doredith, Pablo & the ENTIRE team was extremely helpful and exceeded my expectations for the design of my very first logo!🤩 I’m so grateful to have worked with them!
Anithe Pierre Bernard
Anithe Pierre Bernard
2021-12-31
It was a great pleasure working with Pablo and his Team. They delivered a fantastic website and worked with me throughout the entire process. I will continue working with them for years to come.
Mr Possiblities
Mr Possiblities
2021-11-08
Pablo and his crew were extremely helpful and they paid close attention to detail. They understood exactly what I needed for my website and helped materialize my ideas. They really showed keen interest in listening to what I needed.
GOLDEN VALUABLE
GOLDEN VALUABLE
2021-10-26
It was a pleasure worked, and trust the IDX team on my new venture. A big thank you to Doredith for your professionalism during the time of this project.
Katrina Mejia
Katrina Mejia
2021-10-13
​I was really nervous to invest in a website design, especially starting from scratch. But from the initial consultation, to the final walkthrough of our website, Pablo had the same amount of excitement, enthusiasm, and positivity and really put my concerns at ease. It was such a pleasure working with him and his team! We had a very specific vision in mind for our ecommerce site, and they were able to deliver! The communication was always lightning-fast and it was obvious that they were sincerely invested in our project and wanted to ensure that we were happy with the outcome. They were very thorough in explaining each detail, and were always open to answer any questions or concerns that I had. I was kept directly in the loop through every step of the process which I really appreciated. Thank you guys so much for brining my vision to life, I am absolutely thrilled with the final result!! I would not hesitate to turn to IDX for our future website and branding needs, it was truly a pleasure to work with you! You can your team are amazing at what you do!
Emilio Gerardo
Emilio Gerardo
2021-09-10
Recomendable 100%…. Fast service and great quality.
TITAN AUTO SALE OF KISSIMMEE
TITAN AUTO SALE OF KISSIMMEE
2021-08-06
Profesional team congratulations 👍👍👍
Julaisy Guzman
Julaisy Guzman
2021-07-22
IDX. Marketing sin duda alguna superó mis perspectivas. Fueron mi guía en el proceso de desarrollo de marca y me brindaron una diseño único y hermoso. Si tienes una idea y quieres visualizarlo en papel o digital IDX Marketing lo harán realidad.

THIS IS OUR PROCESS

Questionnaire:
Before we begin, we’ll send you a questionnaire. Defining your main goals is crucial to create a plan. We also want to understand your business and your unique approach, so we can carry your brand’s voice and message on our campaign.
Audit:
IDX takes on the great responsibility of auditing not only your content, but the website and social media content strategy of your competition as well. Our goal is to find your company’s strengths and weaknesses in the digital world to see how we can best approach your digital advertising campaign.
Report:
After your thorough digital audit, our Digital Marketing Strategist will build a custom report for you. We will guide you through our findings from your social media channels, your competitors, and our recommendations to optimize your digital marketing strategy.
Proposal:
Following your approval, we will draft together a digital marketing plan for your campaign and define the KPIs to ensure we are getting to the established goals. We will take you through our strategy step-by-step as well as premiere the creative ads that we have designed to align with your company’s branding.
Campaign + Report:
After approval and launch of your ad campaign we will oversee the results as they happen live, as well as optimizing the ads throughout the campaign. This way we can guarantee the best possible results.

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.