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Fulfilling Marketing Material Needs for Osceola County Public Schools (OCPS) Food and Nutrition Services

EXECUTIVE SUMMARY

IDX.Marketing, in conjunction with Vinali Staffing and DiVerse Media, successfully fulfilled the marketing material needs for Osceola County Public Schools (OCPS) Food and Nutrition Services (FNS). The objective of the project was to create branding materials to aid in the recruitment and hiring of more cooks for their schools. IDX.Marketing developed a comprehensive range of marketing materials, including flyers, shirt prints, apron prints, diplomas, banners, truck decals, flags, and business cards. The materials effectively communicated the message and enhanced the OCPS FNS brand, resulting in successful recruitment efforts.

BACKGROUND

Osceola County Public Schools’ Food and Nutrition Services department sought assistance from IDX.Marketing to create marketing materials that would support their hiring and staffing goals. The client needed a variety of branding materials to promote their job opportunities and attract potential candidates to join their team of cooks.

Project Scope

The project encompassed creating a cohesive set of marketing materials that would showcase the OCPS FNS brand and convey a compelling message to potential job applicants. IDX.Marketing’s team worked closely with the client to understand their requirements, objectives, and branding guidelines to ensure that the marketing materials aligned with their vision.

Marketing Material Deliverables:

1. Flyers:

IDX.Marketing designed two visually appealing flyers that highlighted the benefits of working as a cook in OCPS schools. The flyers incorporated captivating images, engaging content, and contact information for interested applicants.

2. Shirt Print:

IDX.Marketing created a custom shirt print design that showcased the OCPS FNS logo, reflecting professionalism and unity among the team members. The shirt prints were intended for staff members to wear and promote the department during recruitment events and school activities.

3. Apron Print:

To further enhance the branding and professional image of OCPS FNS, IDX.Marketing developed an apron print design that featured the department’s logo and relevant messaging. The apron prints were distributed to cooks and staff, reinforcing the identity and pride associated with working for OCPS FNS.

4. Diplomas:

IDX.Marketing designed diplomas that would be awarded to new hires upon completing their training program. The diplomas served as a recognition of their accomplishment and reinforced their value as members of the OCPS FNS team.

5. Banner:

A visually striking banner was created by IDX.Marketing to attract attention during recruitment events and job fairs. The banner prominently displayed the OCPS FNS brand and key messages, providing a strong visual presence to attract potential candidates.

6. Truck Decal:

IDX.Marketing developed a truck decal design that could be applied to OCPS FNS vehicles. The decal showcased the department’s logo, contact information, and key messages. This mobile advertising created brand visibility while traveling between schools and events.

7. Flag:

IDX.Marketing produced two eye-catching flags featuring the OCPS FNS logo and brand elements. The flags were intended to be displayed at recruitment events, school campuses, and other relevant locations, increasing brand visibility and awareness among the target audience.

8. Business Card:

IDX.Marketing designed professional and informative business cards for OCPS FNS staff members. The cards featured contact information, job titles, and the department’s branding elements, enabling easy communication and networking opportunities.

Results:

The marketing materials created by IDX.Marketing significantly contributed to OCPS FNS’s hiring and staffing initiatives. The comprehensive set of branding materials effectively conveyed the department’s professionalism, values, and opportunities. The visually appealing flyers, shirt prints, apron prints, diplomas, banner, truck decal, flag, and business cards successfully communicated the message to potential job applicants and enhanced the overall brand presence.

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